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CRAIG COHON'S
VILLA ÖSTERNÄS

In  2021, I was part of Swedish history when I got hired to help sell a mansion in Sweden belonging to Craig Cohon, the entrepreneur who got Coca-Cola into Russia in 1991 which led him to become the Global Brand Manager for them. 

The goal was to sell the mansion as quickly as possible but on one term - he wanted to use two brokers that would compete for the object. 

We quickly set up a strategy and started writing press releases about it, created a landing page for the mansion, and started designing creative display & banner ads that we advertised with on websites where I knew the right target groups are, like the one you see below from one of the best-known publications in Sweden, Dagens Industri.

The ads were then strategically placed on pages involving currencies, stocks, and finance. 

We also used the brokers' channels to create storytelling around the fact that it was the first time in Swedish history that two brokers were working on the same object. 

Being strategically quick, working smart and processing the media quickly paid off as he got the mansion sold in just under 3 weeks at the asking price. And with that, my client was happy and my mission was complete.

 

 

Villa Östernäs

© 2025 Diana Svensson

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