THE&PARTNERSHIP
As the Nordic Production & Content manager for British American Tobacco (BAT) through The&Partnership, I was hired to create creative brand concepts and setting the tone and copy for Velo, LYFT, LYFT/LAB and Lundgren's new flavors. This resulted in the popular flavors of: Lundgrens Mörk, VELO Heritage VELO Cinnamon flame, LYFT Cucumer Mint, Lundgrens Dunge and many more.
Together with a team I hired, we created the graphic design for the web, such as newsletters and ad content, while we also designed packaging based on our flavor concepts and profile collaborations. All the copy was written, localized, and translated by me, which was very challenging as it was important to keep track of legal terms and legislation on tobacco & nicotine, and at the same time, keeping up to date with the different laws in the Nordic countries.
